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Using third party brands in video games: issues and opportunities
Insight 11 Dec 2017

One of the emerging battlegrounds for brand owners is video games, particularly with the growth of virtual reality applications. A recent claim made in the US illustrates how having your brand featured in a video game can be a problem - but depending on the circumstances, it could also present a com ...

What you need to know about mandatory data breach notification
Insight 11 Dec 2017

In response to the rising number of cyberattacks, new legislation has been introduced that proposes a mandatory notification regime that will take effect from February next year. ...

Ransomware: The year in review
Insight 22 Jan 2018

Ransomware is big business as cyber criminals increasingly transition from a business model focused on the theft of data to one predicated on extortion Remarkably however the use of malicious software to elicit a financial benefit is not new with the first recorded outbreak of ransomware occurring ...

BODalicious Instafamous stars come to litigious blows
Insight 22 Feb 2018

Two sporty insta-celebrities Sophie Guidolin and Rachael Finch have clashed over the alleged trademarked term 'Bod' and who gets to use it after. ...

KODAKOne: the Kodak Moment moves up the Blockchain
Insight 22 Feb 2018

Kodak, in partnership with WENN Digital, recently announced the launch of the KODAKOne digital rights management platform and KODAKCoin cryptocurrency. The goal of the blockchain-based platform is to assist photographers to protect their copyright, license their images and flush out potential infrin ...

No relief in PBS price changes for originators seeking injunctions
Insight 22 Feb 2018

Patentees may face heightened risks when changes to the Pharmaceutical Benefits Scheme (PBS) take effect later this year. Special Counsel Ric Morgan and Associate Claire Gregg explain. ...

Nurofen maker in need of fast pain relief
Insight 22 Feb 2018

Paracetamol manufacturer Hence Reckitt Benckiser has discovered that inaccurate and unbalanced comparative claims that don't reflect the overall picture can cause big headaches, even where those claims have some support. ...

Linklaters Insights: European Commission reaffirms tough stance on loyalty inducing rebates
Insight 14 Feb 2018

After a two-and-a-half year investigation the European Commission has imposed a euro997 million fine on Qualcomm for illegally shutting out rivals from the market for LTE baseband chipsets using significant payments to an important customer Apple in return for exclusivity ...

Franchising in the spotlight
Insight 24 Apr 2018

Franchising issues are top of the agenda, with the Senate beginning a parliamentary inquiry into the operation and effectiveness of the Franchising Code of Conduct. Meanwhile, the ACCC has recommitted itself to focusing on Franchising Code issues and business-to-business unfair contract terms. ...

High sugar content can invalidate health claims
Insight 24 Apr 2018

The Federal Court has found that the packaging of the Little Kids Shredz children's food range, produced by food giant Heinz, misled consumers because it suggested the high-sugar products were nutritious and healthy. ...

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